Chad Rosenthal is a Philadelphia-based chef and restaurateur whose celebrity star is rising. After years on the TV circuit, including appearances on Top Chef(runner-up), Chopped, and others, he turned his attention to opening a series of restaurants including the critically aclaimed BBQ joint The Lucky Well, Vietnamese-inspired Bánh Street, and his newest venture, Motel Fried Chicken.
To capitalize on his soaring popularity, he needed a stand-alone website to market himself as a personality, spread the reach of his mini restaurant empire, and sell his guest appearance and catering services. Little Warrior kept the concept simple and bold – easy to navigate but loaded with info, and put his exsquisite photography and user-generted Instagram content at the center of the design.
Industry: Food and Beverage
Project: Website Design/Development